Final Design

Utilized logo in background

Emojis for lower lift

Created time passing with color + content

Line shape represents climbing mountain

Finalizing

I still needed to implement all of the constraints, so I thought about just implementing a transparent mountain graphic.

easy to read

time passing

use of emojis

collapsable verson

mountain graphic

climbing a mountain

Goal 1: Implementing UI

I was given a few key screens that were created from an illustrator. The company wanted to transform their UI to make the app more immersive, so every screen was interesting to look at and relatable to the content.

My goal: implement features of these illustrations into the user flow

The challenge: keeping the design simple and inviting

About The Project

  • Implement a new UI

  • Personalize content design for a launch with Deloitte

  • Enhance the long onboarding experience by minimizing confusion

  • Enhanced UI from the company's illustrator they were working with

  • Conducted daily meetings with the CEO to change the content of 70+ key

  • Created a user path to be implemented in the onboarding experience to make it clear of the user flow

Empathable is a unique startup that provides a new way of HR training—through immersive videos, responses, and reflections. It is intended to provide insight into an underrepresented character and practice empathizing in the workplace by showing a conflict at work and having the user record a response.

Duration - 10 weeks

Tools - Figma, Slack, Ai

My role - UI UX Design, Content Design

My Goals

The Result

Empathable

Human Resources Services that offers immersive, point-of-view experiential videos that allow you to step into someone else's shoes.

Screens from illustrator

Empathable original UI

These key screens were the first in the onboarding experience. I wanted to implement the color palette from the illustrations while maintaining the simplicity of their original screens.

Finalized screens

I wanted to emphasize the immersiveness  of this UI as the loading screen is entering their app logo world.

This transition into the world of empathable was meant to start the users journey.

The CEO wanted something involving their logo and going on a path, so I decided to create a user journey.

I wanted to create a really rewarding screen and highlight the empathy points in the middle with the gradient.

Enhancing the onboarding experience: User path

I created a user path onboarding screen to make it clear what the user was going to experience.

User feedback:

Unclear of what the app was about

Confused about what the onboarding process was for

Hesitant to record their perspectives

Constraints:

Low lift for the developer

Use of emojis instead of graphics

Must include mountain graphic from Empathable Logo

Implementing time passing

Creating a path of climbing a mountain

Create a collapsable version to show smaller on future screens

🚶‍♂️🐘

👂🪞

Iteration process

Things I kept in mind: low lift, simplicity, time passing, and relation to a mountain.

Note: The CEO first intended this to be used later in the user journey, so I had to think of a collapsible version.

Mountain graphic

I first just iterated on the mountain graphic and tried to divide the graphic based on the user path.

Adding content

mountain graphic

climbing a mountain

collapsable version

easy to read

time passing

use of emojis

Simplifying the design

I just wanted to visualize the content without the mountain graphic and tried and create mountain with the path.

mountain graphic

climbing a mountain

easy to read

time passing

use of emojis

collapsable verson

The company really liked this version!

Created and designed by Emma Sinclair

Let’s connect!

Login

Onboarding questions

Video

Recording perspective

Browsing paths

Reflecting on users recordings

Recording perspective

Watching videos

Selecting path

wanted to minimize confusion by previewing the user journey after the login

User Journey

Initial download

Key Takeaways

  • When working with a company, if you disagree with their design it is still valuable feedback for them.

  • The use of graphics this intense in Figma was daunting, but a very rewarding process.

  • Working consistently with a software engineer was a valuable experience, and learning what was considered "low lift" is such an

    important part of changing the design before a major launch.